What Business Can I Start?

Answering the question 'what business can I start?' is as simple as choosing the right niche.

Date published: 27th November 2023 By Kerry Greener

How to Find Your Perfect Niche

The answer to that ever-elusive question, what business can I start? is the genesis of many an entrepreneur. It also comes down to knowing your perfect business niche.

The one thing in common with those who make it in the business arena is knowing that you're starting out with the right 'calling'. In other words - the right niche.

The allure of an online business is undeniable – the freedom to work from anywhere, the flexibility to set your own schedule, and the potential for substantial income.

Decoding the Meaning of 'Niche'  ~ Choosing the Right Niche for You  ~  
Free Niche Finder Cheat-sheet  ~  SBI - Your Niche Navigator

However, before diving headfirst into this exciting venture, one crucial aspect needs to be addressed. Do you really know what a niche is? Do you know how to choose the right one?

Don't worry - keep reading, and all will be revealed!

Decoding the Niche Enigma

Choosing the right niche for your future business is like choosing the right jigsaw piece. Get it wrong, and the whole picture gets messed up.

Put another way, in online content, a niche is akin to your culinary speciality. This distinct flavour sets you apart from the buffet of generic blogs. It's a cosy corner of the digital world where you can cater to a specific audience, sharing your expertise and passion.

Yes I could go on all day with analogies - here's some more, just to get my point across :-)

• Your business niche is like your unique musical genre. It's the rhythm that resonates with your target audience.
• Your business niche is like your personal garden. It's the space where you nurture your passions and cultivate a loyal following.
• Your business niche is like your artistic signature style. It's the mark of authenticity that distinguishes you from the crowd.
• Your business niche is like your personal style icon. It's the embodiment of your values and the essence of your brand.

Hopefully you get how importance finding your niche really is, especially in the vast digital landscape that is the world wide web! By honing your expertise and catering to a specific audience, you can establish yourself as a thought leader and attract a loyal following.

Embrace the Niche Discovery Journey

Finding the right niche is not a one-size-fits-all process. It's a journey of self-discovery, market exploration, and continuous learning. Embrace the process, experiment with different ideas, and refine your niche as you gain insights and experience. Remember, discovering your perfect business niche is not a destination but a continuous learning and growth journey.

What is a Niche?

In online business, a niche is a specific area of focus within a broader market. It's about identifying people with common interests, problems, or needs and tailoring your products or services to address those specific concerns.

To put it in simpler terms, a niche is:

• A small part of a larger market with particular needs or interests
• An area of expertise where you can share your knowledge and help others
• A subject that ignites your curiosity and keeps you engaged
• A topic that others are interested in and want to learn more about

'What Business Can I start?' - Navigating the Niche Maze

Knowing the answer to the question, 'What Business Can I start?' is in finding your niche. And doing this is not a sprint but a marathon, a continuous process of self-discovery, market exploration, and adaptation. It's about aligning your passions with the needs of others, creating a space where your expertise resonates with a receptive audience.

Choosing your business niche can be a maze of confusion and indecision. But if you follow some simple steps and ask yourself the right questions, you'll appear out the other side triumphant!

It's easy to get lost, but here are three points to consider when navigating the niche maze and will help you answer the question, 'What business can I start?':

1. Be bold and pivot. Your niche may evolve as you learn more about your audience and interests.
   
   
2. Don't try to be everything to everyone. It's better to focus on a specific niche and be the best at it than to try to cover too much ground.
   
   
3. Be patient. It takes time to build a successful niche blog. Keep going even if you don't see results overnight.

Why Choose a Niche?

Here are three reasons why choosing the eight niche answers the question, 'What business can I start?':

Focus on a specific niche to reach and connect with a well-defined audience. Avoid excessively narrowing your niche, as it may limit your audience and growth potential.

1. Targeted Audience: By focusing on a specific niche, you can effectively reach and connect with a well-defined audience, increasing the likelihood of converting them into loyal customers.
   
   
2. Expertise Positioning: Establishing yourself as an expert in your niche enhances your credibility and authority, making you a trusted source of information and solutions for your target audience.
   
   
3. Competitive Edge: In the vast online marketplace, differentiating yourself through a specialised niche gives you a competitive advantage, allowing you to stand out.

How to Avoid Niche Selection Pitfalls:

Here are three points to avoid when answering the question, 'What business can I start?':

1. Too Narrow: Avoid excessively narrowing your niche, as it may limit your audience and growth potential. Aim for a balance between specificity and breadth.
   
   
2. Overly Competitive: While competition can be healthy, entering a highly saturated niche may make establishing your presence challenging and attracting customers.
   
   
3. Unsustainable Trends: Avoid chasing short-lived trends or fads. Choose a niche with enduring appeal to ensure long-term sustainability.

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WARNING! DON'T CHOOSE A NICHE BEFORE YOU TAKE A LOOK AT THIS NICHE- FINDER CHEAT-SHEET

Use the NICHE-FINDER BLUEPRINT to help you find the perfect business niche.

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Choosing the Right Niche for You

Choosing the right niche is the answer to your question 'what business can I start?' It's also a decision that can make or break your entrepreneurial journey, transforming you from a wallflower to a star of the digital dance floor.

Step-by-Step Niche Selection:

Before answering the question 'what business can I start?' and dive headfirst into the vast ocean of online business, take a moment to go through these action steps and ponder the crucial questions within:

1. Identify Your Passions: What sparks your passion? What topics make your heart sing, and your mind dance? Choose a niche that ignites your curiosity, not force you to feign enthusiasm for something because it has high ticket value. (However, finding a niche that drives your passion for action and has a high price point is always a bonus!)
   
   
2. Brainstorm a List of your Passions and Interests: What are you good at? What do you enjoy learning about? Talk to people in your target audience for their feedback and suggestions about what they might see you succeed at. This will help refine your niche and create content people want to know from you.
   
   
3. Assess Your Skills and Knowledge: What are you good at? What expertise can you share with others? Leveraging your existing skills and knowledge will provide a strong foundation for your niche selection.
   
   
4. Research your Potential Niches: Assess if there is a demand for your knowledge and expertise. Use online tools like Google Trends and social media to gauge interest. Ensure there is sufficient demand for your chosen niche. Research online communities, forums, and social media groups to measure interest and engagement in your potential place. Are you the sole lover of antique button collecting, or do you belong to a thriving community of fellow enthusiasts? Knowing your audience is critical to crafting content that resonates.
   
   
5. Assess Your Competition: Can you navigate the treacherous waters of a saturated niche, or would you prefer to carve out your own tranquil reef? Understanding the competitive landscape is essential for success.
   
   
6. Work out your niche profitability factor: While sharing your love for shiny blue seashells is admirable, it might not fill your bank account with gold doubloons. Evaluate the monetization potential of your niche.

Many aspiring niche-seekers embark on this quest with starry eyes, convinced that their niche is waiting for them like a Cinderella slipper, ready to whisk them away to a life of riches and adoration.

However, the harsh reality often hits them like a rogue wave, leaving them stranded on an island of obscurity, their blog about exotic sea shells attracting only a handful of fellow molluscan enthusiasts.

Follow Your Passion

With the increased responsibilities of adulthood, life takes over, and dreams are put on hold.

My dream was to be a lorry driver. But that didn't last long, and then I wanted to be an actress. I lived for writing plays and creating storylines with dramatic imagery to go with it! Strangely enough, in my early 20s, I became a driver for DHL, and then 10 years later, my passion for drama manifested as I qualified as a Llamada improv actor and went on to do several plays for the Purbeck Players. (An aficionado theatre company in Swanage, England)

With creative art left on my childhood bucket list, I went on to embrace the digital world. My creative side exploded with new computer technology in the late 1990s. I devoured every tech morsel. I became an expert in digital marketing before the term existed. I sold websites to companies that didn't even know what a website was. Shortly after, in 2003, I discovered SBI.

I became an agency almost overnight. I've been helping people find their niche for over 20 years, most going on to create very successful businesses. I built several websites of my own, too. (Rabbits, vegan recipes and sustainable furniture, to name a few.)

Now, realising how all-encompassing SBI is (especially with the birth of TAI - SBI's Transformative AI Assistant), I have found my perfect niche: PassivAi.com is a dynamic education platform that helps people generate passive income online by leveraging the power of AI.

So no, my art is not on the walls of the Tate Gallery, and my words are not on The Times Best Seller list. But I'm sharing my knowledge about SBI and AI with people worldwide, and perhaps more importantly — I'm loving it. I jump out of bed every morning and smile at the thought of an exciting, creative day ahead.

One of the advantages of choosing your perfect profitable niche is that when you do it right, you can earn enough income not to have to work on your business every day. Yes, passive income is best! But that's another story.

WARNING! DON'T CHOOSE A NICHE BEFORE YOU TAKE A LOOK AT THIS NICHE- FINDER CHEAT-SHEET

Use the NICHE-FINDER BLUEPRINT to help you find the perfect business niche.

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Solo Build It!: The Niche Navigators

Choosing your niche is indeed the foundation of most successful businesses, the bedrock upon which your digital empire will be built. But it's also the undoing of many others who fail to appreciate the delicate balance between passion, audience, competition and profitability.

If you're struggling with this critical decision, fear not, for there are guides and mentors within Solo Build It! to illuminate your path.

There's Light At the End of the Tunnel

Solo Build It! helps everyone who needs it. They've helped countless niche-seekers find their unique corners of the digital landscape. It's why all SBI customers have so many varied niches.

Solo Build It! is like the lighthouse of the online business world, guiding aspiring entrepreneurs through the murky waters of niche selection. 

How SBI Reveals Your Successful Niche:

1. You will choose a niche large enough to support a business but not so large that it is too competitive.
2. You will know that your niche is growing and has the potential to be profitable.
3. You will know you are passionate about your chosen niche and want to become an expert.
4. Your niche will have a well-defined target audience.
5. You will have a niche that you can differentiate yourself.

Get Started on Your Passion

Learn more about the fantastic power of SBI and discover the SBI website-in-a-box solution.

Now you probably know the answer to the question, 'what business can I start?'

Join the thousands of successful entrepreneurs who have triumphed over niche tribulations. Learn from successful niche-seekers and benefit from their wisdom to help you avoid the pitfalls and find your unique corner of the digital world.

Get started here...

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